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Keywords: Socially symbolic political consumption
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Journal Articles
Promote me or protect us? The framing of policy for collective good
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 742–760.
Published: 08 April 2014
... tribe. Originality/value – A key contribution is that the paper is the first to use a mixed methods approach, with two studies that examine the effects of framing policy from a tribalism perspective. Marketing communications Political tribes Tribalism Socially symbolic political consumption...
