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Keywords: Stakeholder analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (4): 567–595.
Published: 05 April 2011
... survival. Amir Grinstein can be contacted at: gramir@bgu.ac.il © Emerald Group Publishing Limited 2011 Stakeholder analysis Consumers Management strategy Marketing strategy Research on stakeholders that has gained significant attention in the management literature over the past...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (1-2): 223–240.
Published: 15 February 2011
... © Emerald Group Publishing Limited 2011 Customers Stakeholder analysis Finally, Rintamaki et al. (2007) identify four broad categories of VPs: economic (determined by price); functional (associated with specific functional needs); emotional (reflecting experiential needs...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (3-4): 382–400.
Published: 06 April 2010
..., provides a nuanced analysis of the varying perception‐patterns of party stakeholders. © Emerald Group Publishing Limited 2010 Politics Market orientation Stakeholder analysis Public opinion Market orientation is unquestionably one of the most well researched commercial marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (1-2): 23–33.
Published: 16 February 2010
...). Marketing Serials Research Stakeholder analysis The “Social Sciences Citation Index” (SSCI) provides access to current and retrospective bibliographic information, author abstracts, and cited references found in scholarly social sciences journals across disciplines. It also covers individually...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (11-12): 1145–1155.
Published: 14 November 2008
... is beyond the designed scope of this article. Marketing Stakeholder analysis Marketing, where are you going? This question has been raised and addressed by numerous omnipotently endowed scholars from many of the best first tier colleges and universities. While anyone of these addresses, when...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (9-10): 1106–1132.
Published: 19 September 2008
... Group Publishing Limited 2008 Decision making Relationship marketing Stakeholder analysis Competitive strategy Stakeholder relationships are becoming increasingly central to organisational strategy (Lorenzoni and Lipparini, 1999). Consequently, the capacity to build and manage...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (11-12): 1306–1327.
Published: 20 November 2007
... Limited 2007 Business performance China Modelling Stakeholder analysis As business practitioners become increasingly concerned about stakeholder issues (e.g., Neely et al., 2001 ; Svendsen, 1998), empirical studies regarding the stakeholder orientation influence on business...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (11-12): 1328–1358.
Published: 20 November 2007
... Publishing Limited 2007 Green marketing Environmental management Stakeholder analysis Spain As the challenge of environmental pressures is added to the business and academic agenda, several studies based on the strategic management literature have been launched to determine the predictors...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 328–351.
Published: 01 March 2006
... be amoral and therefore immune to ethical ideals in society (e.g. Friedman, 1962/1982). The second theory is the theory of moral unity, which implies that the ethical standards of society include business as well as other parts of life (Steiner and Steiner, 1997). Stakeholder analysis Paper...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1060–1077.
Published: 01 September 2005
... locally. Findings A major outcome of the paper is a revision to the four‐step Freeman process to make it more proactive; and three major principles for effective stakeholder management are articulated. The findings demonstrate that stakeholder analysis and management can be used to build more...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1151–1165.
Published: 01 September 2005
... of tension. Thus, while Viagra may address a specific physical problem, it could adversely affect other conditions and intensify underlying relationship difficulties. © Emerald Group Publishing Limited 2005 Stakeholder analysis Marketing information Regulation Advertising Direct marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1184–1198.
Published: 01 September 2005
..., employees, business partners, governments, media, local communities and the natural environment. © Emerald Group Publishing Limited 2005 Corporate image Stakeholder analysis Business ethics Financial performance The recent spate of corporate scandals and collapses has coalesced...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1013–1024.
Published: 01 September 2005
.... As such, specialists of service activity management must acquire the shrewder skills which allow them to go beyond the limited scope of the company to envisage the multiple and complex relations of the organisation within a complex environment. Stakeholder analysis Cross‐cultural management User interfaces...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1096–1117.
Published: 01 September 2005
... ; Gedajlovic et al., 2004 ; Marchington and Vincent, 2004 ; Zahra and Filatotchev, 2004). Stakeholder analysis Investments Banks Buyer‐seller relationships Globalization Retailing The subject of stakeholders has attracted much interest in the mainstream management literature since...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 978–997.
Published: 01 September 2005
... the approach is a conceptual framework which has applied more traditional marketing with stakeholder theory and an extension of this to the “marketing” of ideas related to public policy. Stakeholder analysis Marketing communications The basis of this paper is an Australian government‐commissioned...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1118–1131.
Published: 01 September 2005
... relations Retail management Stakeholder analysis Successful retail management involves balancing multiple demands and returns across key stakeholders, while mismanaging stakeholder relationships may have enduring negative effects (Whysall, 2000). Thus, prima facie, it seems retailers must manage...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1132–1150.
Published: 01 September 2005
... stakeholders (i.e. individuals, corporations, foundations, and public funding agencies that provide donations or grants). We now offer a brief summary of the outcomes of this exercise. Entrepreneurialism Stakeholder analysis Non‐profit organizations Empirical research suggests that long‐term firm...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1199–1215.
Published: 01 September 2005
... would be of interest to managers seeking to understand better how to deal with stakeholders and to theorists seeking to understand better how stakeholder theory impacts on organisational outcomes. © Emerald Group Publishing Limited 2005 Stakeholder analysis Strategic management...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 956–977.
Published: 01 September 2005
... et al., 1999). © Emerald Group Publishing Limited 2005 Social responsibility Stakeholder analysis Corporate identity While marketing has traditionally emphasized customer orientation, the unintended consequences of marketing activities require consideration of key...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1025–1048.
Published: 01 September 2005
... and transcribed in full – see Table II), plus site visits and informal communications. © Emerald Group Publishing Limited 2005 Stakeholder analysis Health services sector Financial services Transcriptions were coded deductively according to analytic categories derived from the literature...
