... in improved infant health indicators. The scheme’s evaluation also supported establishing stakeholder knowledge exchange and learning processes. Research limitations/implications This is a single-site study among a relatively small group of people designed to achieve a specific evaluation objective...

... water quality, facilitate a just transition for workers and engage citizens and communities, a diversity of stakeholders across multiple levels work together and collaborate to co-create mutually beneficial solutions. This paper aims to illustrate how a 7.5-year collaboration between local communities...

... and identifying the impact to be achieved; working with stakeholders; the (co-)creation and learning process; impact outcomes; and the ethics of impact. Research limitations/implications The new impact article type encourages authors to explore the impact process from start to finish, and to share learning...

...Julie Robson; Jillian Dawes Farquhar Purpose Building on crisis management studies, this study aims to advance research on brand recovery from the existing focus on product brand/customer dyad into stakeholder marketing and corporate branding. Design/methodology/approach This study uses...

...Riza Casidy; Jessica Helmi; Kerrie Bridson Purpose This paper aims to explore the factors that drive and inhibit national stakeholder organisations’ engagement with an established an umbrella place brand identity (PBI) in the context of country branding, during the PBI implementation stage...

... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Stakeholders Digital marketing Communication Multicultural Ambassadors Traditional marketing “The term stakeholders refers to all the relevant publics or multiple markets with which any given firm interacts...

... of reputation are highlighted by drawing on perceptions from multiple stakeholder groups in different geographies. Findings The authors find significant differences in perceptions of reputation between and within stakeholder groups, with perceptions changing across dimensions and geographies. Originality...

... is to uncover their concerns and highlight what can be done to improve their experience of CRM. Design/methodology/approach – This paper uses semi-structured interviews with 160 UK NPO managers and a stakeholder theory framework to document their experience of the CRM process and investigate what they can...

...Sonia Dickinson‐Delaporte; Michael Beverland; Adam Lindgreen Purpose Managing the corporate reputation of hybrid firms (organizations that act commercially to pursue social agendas) involves particular challenges because of competing stakeholder interests. With reference to the Trappist beer...

... informed by the identification of the multiple stakeholders of marketing academe, the explication of the duties and responsibilities of marketing academe to each group of stakeholders, and the evaluation of the extent to which marketing academe is fulfilling its duties and responsibilities. However, one...

...John Jackson Marketers often presume that the statement “the customer always comes first” is an axiom. Other specialists usually do the same with their own stakeholder priorities. Other than for internal political and prestige purposes, this is helpful neither to marketing nor to stakeholder...

... that corporate citizenship incorporates both normative and managerial dimensions. Quite recently, the stakeholder management framework has been advanced as a potential challenger to the corporate social performance model (e.g. Clarkson, 1995; Donaldson and Preston, 1995; Goodpaster, 1991). Its proponents...

...K.J. Mason; R. Gray Selects European business air travel as an example of a market that displays both industrial and consumer characteristics, and subsequently defines it as having a hybrid nature. Adopts a stakeholder approach to overcome the problems of the identification and analytical...

... stakeholders. © MCB UP Limited 1998 Stakeholder theory is evolving to include a typology of stakeholder categories based on the presence of power, legitimacy, and/or urgency in the relationship (Mitchell et al., 1997). For publicly traded corporations the equity owners of the organization...