... to their underlying psychometric and statistical rationale. Design/methodology approach A wide‐ranging review and synthesis of psychometric and other measurement literature both within and outside the marketing field is used to illuminate and reconsider a number of misconceptions which seem to have evolved...

...Adrian Palmer Adamantios   Diamantopoulos and Judy A.   Siguaw . Introducing LISREL . London : Sage Publications   2000 . 171 pp. , ISBN: 0761951717   £19.99 © MCB UP Limited 2003 --> Statistics Quantitive techniques Methodology I came away from...

...Bob Armstrong; Jim Everett Teaching statistics to marketing students has always been a difficult and thankless task. It is often difficult to find an acceptable statistical software package that does not require a prerequisite unit in computer systems and research methodology to provide students...

... and addresses of businesses classified in one way or another – as it develops it will become a much more sophisticated tool than this. Summarises that it is hoped that there will be general agreement on the usefulness of the register. © MCB UP Limited 1969 Statistics Business administration Central...