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Keywords: Structural equation modeling
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 81–106.
Published: 28 May 2024
...Joe F. Hair; Marko Sarstedt; Christian M. Ringle; Pratyush N. Sharma; Benjamin Dybro Liengaard Purpose This paper aims to discuss recent criticism related to partial least squares structural equation modeling (PLS-SEM). Design/methodology/approach Using a combination of literature reviews...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 30–55.
Published: 08 February 2024
... indicator weights produced by partial least squares structural equation modeling (PLS-SEM). Design/methodology/approach The authors rely on prior literature as well as empirical illustrations and a simulation study to assess the efficacy of equal weights estimation and the CEI. Findings The results...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1737–1757.
Published: 17 August 2022
... the claims of Cadogan and Lee, correct some inaccuracies, and derive recommendations for researchers using structural equation models. Design/methodology/approach This paper uses scenario analysis to show which estimators are appropriate for reflective measurement models and composite models...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1725–1736.
Published: 04 August 2022
... Rigdon’s (2012) approach to construct validation is entirely consistent with scientific realism, while the “realist variable framework” revives the empiricist reification of common factors found in Bagozzi’s (1984) Holistic Construal and throughout the early literature of structural equation modeling...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1662–1677.
Published: 14 July 2022
...Pratyush N. Sharma; Benjamin D. Liengaard; Joseph F. Hair; Marko Sarstedt; Christian M. Ringle Purpose Researchers often stress the predictive goals of their partial least squares structural equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical test to compare...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1641–1661.
Published: 28 March 2022
...Gyeongcheol Cho; Sunmee Kim; Jonathan Lee; Heungsun Hwang; Marko Sarstedt; Christian M. Ringle Purpose Generalized structured component analysis (GSCA) and partial least squares path modeling (PLSPM) are two key component-based approaches to structural equation modeling that facilitate...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (2): 385–419.
Published: 25 September 2020
... determinants of MRI uses, using structural equation modeling. Findings When the MRF exhibits methodological, market and business expertise and interacts with market research users, these features indirectly influence instrumental, conceptual, and symbolic uses, through MRI quality perceived by the users...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2523–2550.
Published: 22 September 2020
... is the corresponding author and can be contacted at: varsha.jain@micamail.in 01 01 2020 16 05 2020 18 07 2020 10 08 2020 10 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Structural equation modeling Scale development...
Journal Articles
Galit Shmueli, Marko Sarstedt, Joseph F. Hair, Jun-Hwa Cheah, Hiram Ting, Santha Vaithilingam, Christian M. Ringle
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (11): 2322–2347.
Published: 25 June 2019
...Galit Shmueli; Marko Sarstedt; Joseph F. Hair; Jun-Hwa Cheah; Hiram Ting; Santha Vaithilingam; Christian M. Ringle Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach to structural equation modeling (SEM), designed to overcome the apparent dichotomy between...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (4): 566–584.
Published: 27 March 2019
...Joseph F. Hair; Marko Sarstedt; Christian M. Ringle Purpose Partial least squares structural equation modeling (PLS-SEM) is an important statistical technique in the toolbox of methods that researchers in marketing and other social sciences disciplines frequently use in their empirical analyses...
