Keywords: Structural equation modeling
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2024) 58 (13): 81–106.
Published: 28 May 2024
...Joe F. Hair; Marko Sarstedt; Christian M. Ringle; Pratyush N. Sharma; Benjamin Dybro Liengaard Purpose This paper aims to discuss recent criticism related to partial least squares structural equation modeling (PLS-SEM). Design/methodology/approach Using a combination of literature reviews...
Journal Articles
Journal Articles
European Journal of Marketing (2023) 57 (6): 1737–1757.
Published: 17 August 2022
... the claims of Cadogan and Lee, correct some inaccuracies, and derive recommendations for researchers using structural equation models. Design/methodology/approach This paper uses scenario analysis to show which estimators are appropriate for reflective measurement models and composite models...
Journal Articles
European Journal of Marketing (2023) 57 (6): 1725–1736.
Published: 04 August 2022
... Rigdon’s (2012) approach to construct validation is entirely consistent with scientific realism, while the “realist variable framework” revives the empiricist reification of common factors found in Bagozzi’s (1984) Holistic Construal and throughout the early literature of structural equation modeling...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2019) 53 (11): 2322–2347.
Published: 25 June 2019
...Galit Shmueli; Marko Sarstedt; Joseph F. Hair; Jun-Hwa Cheah; Hiram Ting; Santha Vaithilingam; Christian M. Ringle Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach to structural equation modeling (SEM), designed to overcome the apparent dichotomy between...
Journal Articles
European Journal of Marketing (2019) 53 (4): 566–584.
Published: 27 March 2019
...Joseph F. Hair; Marko Sarstedt; Christian M. Ringle Purpose Partial least squares structural equation modeling (PLS-SEM) is an important statistical technique in the toolbox of methods that researchers in marketing and other social sciences disciplines frequently use in their empirical analyses...

or Create an Account

Close subscription notice
Close access options