... 2011 Corporate heritage identity Corporate heritage brands Corporate marketing Corporate identity Corporate image Corporate strategy business history organisational change The British Monarchy Swedish Monarchy Sweden If we want things to stay the same, things will have to change...

... Foreign trade Sweden Marketing Internationalization is considered to be principally based on how well the firm in isolation, decides which market to select and the mode of entry to use for a selected market (Rasheed, 2005 ; Driffield and Love, 2007 ; Dunning, 2000). Market selection...

... International business Channel relationships Strategic change Small to medium‐sized enterprises New Zealand Sweden In most countries small to medium‐sized enterprises (SMEs) represent the majority of firms. For instance, in New Zealand 97 per cent of businesses employ 19 or less full‐time employees...

... of six firms in Sweden, Italy and the UK were carried out, including in‐depth interviews with retail managers and manufacturers. Findings Three market orientation processes on different operational levels are identified, including critical activities that support each process. Linkages between retail...

...Stanley Paliwoda; Svetla Marinova; Daniel Nilsson Purpose The aim of this paper is to investigate cross‐cultural variations in the demographics of consumers using self‐service technologies (SSTs). Design/methodology/approach Questionnaires were randomly distributed to individuals in Sweden...

...Judy Zolkiewski; Peter Turnbull; Lars‐Gunnar Mattsson; Jan Johanson Purpose In 1982 two books published in Sweden suggested a network perspective on markets and marketing. The purpose of this paper is to explain the emergence in Sweden of the network perspective. Design/methodology/approach...

...: the marketing, technical, and structural entrepreneurs. The type of entrepreneur influences the firms’ international strategies in different directions. © MCB UP Limited 2002 Suppliers International business Entrepreneurialism Sweden The interest in suppliers has grown during the last few...

..., as well as the faculty and instructors who teach such courses. Presents two cases of such internationalisation efforts in Iran and Sweden. Explores the internationalisation of the courses and the instructors who taught them over a three‐year period; certain positive and negative aspects...

... Sweden How to develop and manage inter‐firm relationships has become a major issue within recent marketing research (e.g. Dwyer et al., 1987; Easton, 1992; Heide, 1994). The internationalization of markets and industries is also attracting a lot of interest both empirically...

...Judith A. Wiles; Charles R. Wiles; Anders Tjernlund Examines the roles of men and women depicted in magazine advertising in The Netherlands, Sweden and the USA and attempts to discern any implication for advertisers crossing these cultural boundaries. Explores the relationship between role models...

...Richard Sjolander Examines the relationship between the price cue and buyers′perceptions of product quality in a cross‐cultural environment: Poland and Sweden are chosen to explore relationships in the construct between the newly emerging free market economies in Eastern Europe and traditional...

.... © MCB UP Limited 1990 Sweden International trade Trading companies Medium‐sized business Small firms Interaction ...

... Marketing France Germany Italy Sweden United Kingdom 31 The Characteristics of European Export Marketing Staff by Peter W. Turnbull and G. F. Welham UMIST, UK Introduction The interaction approach to industrial marketing and purchasing[1] identifies a major influencing dimension of interaction...

...Erdener Kaynak; Solveig Wikström Discusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and information on these countries. Offers certain policy guidelines for practising multinational marketing managers which it proposes will give...

...Christian Grönroos Suggests that, although a number of European countries have introduced different forms of employee participation in decision making using more or less tight legislation, the most rigid, perhaps, was passed in Sweden in 1976. This law sets aside management's ‘right to lead...

... countries, e.g. France, Germany, Italy, Sweden and the UK. Assumes that industrial markets are influenced strongly by technological factors. Looks at an interaction approach to industrial marketing and purchasing, stating it may be a form of interpersonal contacts between individuals filling various roles...

... economies, respectively. Looks deeper at the USA and its distribution and pricing process: Japan is then scrutinised and, as in the USA, ‘free competition’ is the banner upheld; Sweden as a ‘midway’ system (between communism and capitalism) is next to be scrutinised, showing some unique features...

...C. Gronroos Looks at the author's research among several companies in Sweden and Finland with regard to market‐orientation of service as against physical goods. Found the main difference between them was the difficulty of developing a concrete, tangible service offering. Points out that many...

... for a framework to enable marketing to encompass consumerism. Examines in the first part the USA and the consumerist movement there, looking at various public interest groups active in the USA. Addresses the phenomenon in Europe in the second section stating that Sweden is the most consumer‐friendly, followed...

... purchasing Organizational behaviour Sweden | 35 Risk Reduction and the Industrial Purchaser by Håkan Håksansson and Björn Wootz In an experimental study by Hakan Hakansson and Björn Wootz at the Centre of International Business Studies, University of Uppsala, the effects of the industrial purchaser's...