... is significant. The consumer is key to success yet is often poorly understood by new businesses. Working with a technology start-up, this project supports the development of a customer-focused value proposition through agile collaboration focused on increasing clothing use and longevity. Design/methodology...

... to become more relevant and useful to consumers in the context of their overall diets. As technology advances rapidly, there is a need to explore alternative ways of presenting nutritional information, so it connects more easily with consumers. These results point very much to a more targeted and personally...

...Marian Makkar; Sheau-Fen Yap; Russell Belk Purpose This paper aims to examine the role of technology in shaping the interplay between intimate and economic relations in collaborative consumer networks (CCNs). Design/methodology/approach This research is based on a three-year participatory...

...-care professionals, academics and patients across global regions was obtained. Practical implications To achieve a preferred future in health care, practitioners should implement a three-pronged approach, which includes health promotion and prevention, appropriate use of technology in health care...

...Mohammadali Zolfagharian; Atefeh Yazdanparast Purpose This paper aims to delve into the complexity and multiplicity of consumer experiences in relation to mobile and virtual technology, and provides a lived-experience account of the Consumer Immediacy Pandemic (CIP) and related consumer...

...Shona M. Bettany; Ben Kerrane Purpose This study aims to offer understanding of the parent – child relationship by examining, through a socio-material lens, how one aspect of the new child surveillance technology market, child GPS trackers (CGT), are rejected or adopted by families, highlighting...

... , R.C. , Hale , T.M. , Williams , A.A. and Hightower , J.L. (Eds), Communication and Information Technologies Annual (Studies in Media and Communications) , Vol. 11 , pp. 63 - 88 , available at: 10.1108/S2050-206020160000011014 Bellinger , M. (2015), “ Bae caught me...

... in the social media marketplace to explain the selfie phenomenon and to identify potentially fruitful directions for further research. Findings Current insights into the selfie phenomenon can be understood from socio-historical, technological, social media, marketing and ethical perspectives. Research...

...Sally Dibb and Marylyn Carrigan; Lisa Schuster; Judy Drennan; Ian N. Lings Purpose – This study aims to employ the Model of Goal-Directed Behaviour (MGB) to examine the consumer acceptance of technology-based self-service (TBSS) for a credence service instrumental to a social goal. Credence...

...Raija Järvinen; Uolevi Lehtinen; Ismo Vuorinen Service‐marketing literature has traditionally built upon the combination of low technology and high interaction between service providers and customers in service delivery. However, many service organisations have started to utilise high‐tech...

...Francis Buttle Since its launch in 1985, SERVQUAL has become a widely adopted technology for measuring and managing service quality. Recently, a number of theoretical and operational concerns have been raised concerning SERVQUAL. Reviews these concerns and proposes a research agenda. © MCB UP...

...B.R. Garland; D.E. McGuinness The advent of optical scanning technology at supermarket checkouts has meant the replacement of item pricing by shelf pricing and an accompanied concern about price accuracy. An empirical study of 86 New Zealand supermarkets compared the shelf or item price of goods...

...Deborah Martell The changes to be expected in the marketing field as information technology becomes a more widely accepted phenomenon are highlighted. Specifically, attention is focused on the observable, invisible and evolutionary effects such developments have on the marketing scenario...

...Carl H. Christensen; Angela da Rocha The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were found to be very different. Foreign technology was generally seen as being superior technologically and the Brazilian technology as being better adapted...

...K.J. Blois Discusses the predicted impact on industrial structures of these developments considering various important points relative to this area. Examines the new technologies based on sophisticated data analysis techniques such as CAD, CAM, FMS, CAT, etc., which encompass the new production...

...P. Niffenegger; J. White; G. Marmet Investigates, following a recent survey, the product image of UK goods among a sample of French retail managers. States that results of the survey were uncomplimentary to UK products with regard to technological sophistication and quality. Examines through...

...Thomas E. Barry; Leland M. Wooton Seeks to highlight the potential role of consumer values as a guiding force to technology. Posits, in order to assess these values, that considering the field of futures research in consumer behaviour is warranted. Discusses several models of futures research...

...David Ford; Chris Ryan Seeks to identify peculiarities involved in the sale of know‐how, suggesting various marketing strategies. Differentiates between three marketing activities: the use of a technology in manufacture or design; the marketing of a service based on a particular technology...

... aid for this purpose. Reports an experiment conducted on the tachistoscope, gives an analysis and summarises the results. Concludes, if results from testing can be shown to be valid, then useful research could be carried out to establish results. © MCB UP Limited 1970 Technology...