... Licensed re-use rights only Misinformation Social media Intervention Wisdom Online Disinformation Fake news Transformative consumer research Though misinformation and disinformation have always existed, they spread further, faster and more easily today through social media [1] . Sixty...

... Transformative consumer research Relational engagement Dynamic collaborative partnerships Care As evidenced by the introduction of the new “impact article” in this very journal (Keeling and Marshall, 2022), marketing academics are increasingly seeking to demonstrate the societal impact of their work...

... as the pursuit of gender equity in society more broadly. Design/methodology/approach Two collaborations between Transformative Consumer Research scholars and external partners working as coalitions to progress gender equity in advertising are detailed. Findings This research outlines the success factors...

.... Design/methodology/approach – Taking a transformative consumer research approach which recognises the range of theories and paradigms required to comprehend and positively influence well-being, this paper draws on the work of Foucault and Bourdieu to study the discourses of 21 obese adult consumers...