..., based on tourist perceptions of different aspects of the destination. Both satisfaction and the intention to return can also be influenced by tourist motivations. Different studies have explored the possible influence that travel motivations might have on holiday satisfaction (Mannel and Iso Ahola...

...Melodena Stephens Balakrishnan Purpose Travel and tourism is the second largest global industry with daily international revenues of approximately US$2 billion, and investments of 12 percent of world GDP. Though this is a highly competitive industry, there is a paucity of academic research...

...Andreas M. Riege; Chad Perry Focuses on how national travel and tourism authorities can market a country as a tourist destination, with particular reference to the marketing of Australia and New Zealand to target markets in Germany and the United Kingdom. These two nations in Europe are by far...

... a rather unfamiliar travel destination – Norway – as the target object. The findings reveal that advertising may create changes in the target group′s evaluations of the target object, and result in more coherent and stereotyped knowledge structures. © MCB UP Limited 1992 Advertising Advertising...

...Anne Hampton This paper examines the growth of the UK incentive travel market, giving special consideration to its use in the motivation of staff in marketing functions. Incentive travel is the use of travel in a motivational programme to create an environment that encourages self‐motivation...

... and private tourism organisations throughout the world need a focused marketing approach to identify the travelling public's needs. 34 Tourists' Perceptions of Finland and Selected European Countries as Travel Destinations by Antti Haahti and Ugur Yavas In an ever shrinking, interrelated world society, few...