Keywords: Video
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Journal Articles
European Journal of Marketing (2022) 56 (9): 2546–2557.
Published: 16 November 2022
... Customer experience Health services Video In optometry, communication is important for principally three reasons: optometrists have to elicit reports of the subjective experience of seeing to assess patients’ sight (vom Lehn et al., 2013 ; Webb et al., 2013); like...
Journal Articles
European Journal of Marketing (2017) 51 (3): 627–645.
Published: 10 April 2017
...Angeline Close Scheinbaum; Stefan Hampel; Mihyun Kang Purpose Marketers use e-mail in new, potentially more informative, entertaining and lucrative ways – such as embedding video. The purpose of this paper is to examine consumer responses to audiovisual (i.e. text along with a short video) versus...
Journal Articles
European Journal of Marketing (2006) 40 (11-12): 1340–1359.
Published: 01 November 2006
... how the ways of looking at and responding to exhibits arise in social interaction. Design/methodology/approach The analysis inspects in detail video‐recordings of visitors' conduct and interaction at exhibits. It draws on ethnomethodology and conversation analysis to reveal the social...
Journal Articles
European Journal of Marketing (2002) 36 (7-8): 855–873.
Published: 01 August 2002
...Brett A.S. Martin; Brett A. Collins A content analysis of 191 music videos from New Zealand television examined three research questions: what levels and types of violence are evident? What products and brands are associated with violence? Do differences exist between different musical genres...
Journal Articles
European Journal of Marketing (1983) 17 (2): 60–69.
Published: 01 February 1983
... The British television rental industry is at a critical stage in its evolution and growth with a "renewal bulge" in colour TV, and a potentially lucrative new market in home video equipment rental. Any faltering in their ability to reduce the trend for replacement purchases to favour purchase over renting...
Journal Articles
European Journal of Marketing (1983) 17 (2): 70–79.
Published: 01 February 1983
...G.A. Lancaster; G. Wright Traces the development of video technology and predicts the future for the medium by using a diffusion model. Defines the diffusion process and analyses four key elements: The innovation; Communication of the innovation among individuals; The social system; Time. Outlines...

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