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Keywords: Video
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2546–2557.
Published: 16 November 2022
... Customer experience Health services Video In optometry, communication is important for principally three reasons: optometrists have to elicit reports of the subjective experience of seeing to assess patients’ sight (vom Lehn et al., 2013 ; Webb et al., 2013); like...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (3): 627–645.
Published: 10 April 2017
...Angeline Close Scheinbaum; Stefan Hampel; Mihyun Kang Purpose Marketers use e-mail in new, potentially more informative, entertaining and lucrative ways – such as embedding video. The purpose of this paper is to examine consumer responses to audiovisual (i.e. text along with a short video) versus...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (11-12): 1340–1359.
Published: 01 November 2006
... how the ways of looking at and responding to exhibits arise in social interaction. Design/methodology/approach The analysis inspects in detail video‐recordings of visitors' conduct and interaction at exhibits. It draws on ethnomethodology and conversation analysis to reveal the social...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (7-8): 855–873.
Published: 01 August 2002
...Brett A.S. Martin; Brett A. Collins A content analysis of 191 music videos from New Zealand television examined three research questions: what levels and types of violence are evident? What products and brands are associated with violence? Do differences exist between different musical genres...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (2): 60–69.
Published: 01 February 1983
... The British television rental industry is at a critical stage in its evolution and growth with a "renewal bulge" in colour TV, and a potentially lucrative new market in home video equipment rental. Any faltering in their ability to reduce the trend for replacement purchases to favour purchase over renting...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (2): 70–79.
Published: 01 February 1983
...G.A. Lancaster; G. Wright Traces the development of video technology and predicts the future for the medium by using a diffusion model. Defines the diffusion process and analyses four key elements: The innovation; Communication of the innovation among individuals; The social system; Time. Outlines...
