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Keywords: Visions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (8): 1973–1993.
Published: 29 September 2025
... to the early stages of collective efforts, to identify the key motivators, visioning processes and explore why CMD can fail to initiate. Design/methodology/approach The authors present a qualitative case study of the Western Australian monofloral honey industry. Data includes 64 producers...
