... of consumer wisdom (CW). The meta-cognitive role of CW to better promote healthy eating attitude and behavior is relevant and underexplored. Design/methodology/approach Data were collected from 310 young consumers through an online survey. Reliability and validity were established using confirmatory...

... (Study 2). Research limitations/implications This research highlights the role of automatic social processes in problematic consumer behaviour. Promising field studies and neuropsychological experiments are discussed. Practical implications Young consumers can gain control over automatic peer...

.... Design/methodology/approach This study analyses the contents of branded mobile phone applications, branded websites (including advergames) and branded Facebook sites to understand the nature of young consumer–brand relationship strategies that marketers are developing in this digital media marketing...