..., the authors adopt Goffman’s dramaturgical perspective to examine youth alcohol consumption in relation to multiple identities. Findings Young people continuously and skilfully juggle multiple identities across multiple contexts, where identities overflow and audiences and interactions overlap. Techniques...

.... Isabelle Szmigin can be contacted at: i.t.szmigin@bham.ac.uk © Emerald Group Publishing Limited 2011 Alcoholic drinks Social marketing Public health Youth Individual behaviour United Kingdom Similar messages have received extensive criticism for producing often paradoxical...

... researching youth electoral engagement in the future. Janine Dermody can be contacted at: jdermody@glos.ac.uk © Emerald Group Publishing Limited 2010 Elections Political parties Youth Trust Marketing United Kingdom The contemporary political climate in the UK – including the 2005...

...Christina Goulding; Avi Shankar This paper looks at “dance” or “rave”, a phenomenon usually associated with youth culture. It suggests that there is a hidden consumer who falls into the 30‐40 age group. The paper examines the emergence of dance/rave, and the process of commodification of a sub...