CREATING INTERACTIVE VIDEO SEQUENCES FOR MANAGEMENT Available to Purchase

This article stems from research into the use of interactive video (IV) for the education and training of managers. The research has been carried out by the Centre for the Study of Management Learning at the University of Lancaster for a consortium of 11 co‐sponsors. The article is based on the making and testing of three entirely different IV programmes. The testing was done on “real” managers, which is a fundamental principle of our research methodology, since the opinions of trainers and professional video makers may be markedly different from the people for whom the programmes are designed. A second phase of research is being undertaken, so the reader is asked to consider what follows as interim findings. However, one thing is clear. We are convinced that, to utilise the full potential of IV, we need to create video sequences and not attempt to activate existing linear video made for continuous viewing. This view is supported by Nick Rushby, reported in his chapter on the making of the “bus driver” IV programme. The only exception to this might be the use of documentary or archive material, of which we have no direct experience. As you read this article, it will become evident that, apart from archive material, the chances of finding the sequences needed already in existence is remote. Further, we find that looking at the sequences we created linearly makes no sense at all.