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Volume 18, Issue 10
1 November 1994
This article was originally published in
Journal of European Industrial Training
Journal of European Industrial Training Cover Image for Volume 18, Issue 10
Research Article| November 01 1994

Marketing HRD in Practice

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7425
Print ISSN: 0309-0590
© MCB UP Limited
1994
Journal of European Industrial Training (1994) 18 (10): 10–23.
https://doi.org/10.1108/EUM0000000003985

Summarizes some of the literature on how to market HRD successfully. Examples show how to design, develop and implement strategic marketing plans and how to identify actual and potential customers, their characteristics and needs.

Keywords: Austria, Bailbrook College, COMETT, Germany, Human resource development, Market research, Marketing, Training, Training and Enterprise Councils, Universities, Vocational training
© MCB UP Limited
1994
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