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Argues that training has two special qualities which make its effective management different from managing other functions. These are(1) an internal service not usually seen as central to the core business and (2) an attempt to influence human performance. Puts forward ways of effectively managing training, including developing a marketing plan and monitoring developments in training. Links this with the cognitive theory of motivation and how this can be harnessed and used.
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© MCB UP Limited
1992
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