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Suggests that course evaluations are an often overlooked part of training, and that instructional designers and other HRD professionals often choose to use standardized forms in an attempt to obtain feedback on how well a course was presented and received. Points out that, though standardized evaluations present some value, they do not provide the levels of detailed information required to measure – quantitatively as well as qualitatively – the overall success of the programme. Presents a model which emphasizes development of course evaluations linked to the objectives the training is designed to attain. Discusses competence – as well as behaviourally based objectives – along with the need to make objectives realistic and attainable. Concludes by highlighting the necessity to use custom‐designed evaluations, tied to course objectives as a means not only for measuring functional and/or behavioural improvements but also as a means for modifying the course as future needs arise.

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