Postmodern approaches to business management and innovative notions for contextual adaptation – A review

Dr Alkis Thrassou is Professor at the School of Business, University of Nicosia (Cyprus, EU). He holds a PhD in Strategic Marketing Management from the University of Leeds (UK), as well as a B.Eng. (LU) and an M.Sc. (UNIC) in Engineering. He is also a Chartered Marketer and Fellow (FCIM), a Chartered Construction Manager and Fellow (FCIOB), a Chartered Management Consultancy Surveyor (MRICS), and a Senior Research Fellow of the EuroMed Academy of Business (SFEMAB/EMRBI). He is an Associate Editor of the EuroMed Journal of Business (Scopus citescore 3.7) and the Managing Editor of the Palgrave Studies in Cross-disciplinary Business Research. He has extensive academic and professional/industry experience, and he has undertaken significant research in the fields of Management and Strategic Marketing. He has published over 160 works in numerous internationally esteemed scientific journals, books and conferences; he has edited/guest-edited numerous journals and books; and he retains strong ties with industry, acting also as a consultant

Dr Hela Chebbi is Professor of strategy at ESG, University of Quebec at Montreal, Canada. She hold a PhD in Management at IAE-Lyon III University, France. At the research level, she focuses on innovation management, corporate entrepreneurship and international strategy, areas on which she has widely consulted, researched and published work in numerous refereed journals, including Journal of Business Research, International Marketing Review, Management International, Thunderbird International Business Review. Before joining UQAM university, she held different positions at EDC Paris business school (Paris, France) for more than ten years, including those of research director, head of the management and strategy department, and head of the master thesis program. Additionally, she teaches strategic analysis, research methodology, business planning, innovation strategy and international project management. She is also the Chair of the Transnational Innovation Strategies RIC (Research Interest Committee), for the EuroMed Research Business Institute, leading the Institute's activities in the region.

Naziyet Uzunboylu received her BA in Events Management from Manchester Metropolitan University and a MBA in Marketing from University of Nicosia (Cyprus). She worked as a senior event manager in The Academic Events Group (TAEG) and Social Activities Coordinator in Cyprus International University. She is currently a third-year Doctoral student at the School of Business of the University of Nicosia, and her research area and publications cover social media marketing, user-generated content and strategic branding.