Issues

Special Issue: Corporate and Marketing Communications Development and Challenges. Guest Editors: Ioanna Papasolomou, Alkis Thrassou

Climate change: a social and commercial marketing communications challenge

Ken Peattie; Sue Peattie; Cerys Ponting
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Integrated marketing communications: Effects of advertising‐sponsorship strategic consistency

Angeles Navarro; Maria Sicilia; Elena Delgado‐Ballester
View articletitled, Integrated marketing communications<span class="subtitle-colon">: </span><span class="subtitle">Effects of advertising‐sponsorship strategic consistency</span>
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Building brand equity: the genetic coding of Mediterranean brands

Maria Teresa Cuomo; Gerardo Metallo; Debora Tortora; Mario Testa; Philip J. Kitchen
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Can retail bank‐client relationships be developed online?

Myria Ioannou; Judy Zolkiewski
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Cypriot parental perceptions of children's internet usage: An investigation of motivations and barriers

Wen‐Ling Liu; Philip Kitchen; Argyris Moskovos
View articletitled, Cypriot parental perceptions of children's internet usage<span class="subtitle-colon">: </span><span class="subtitle">An investigation of motivations and barriers</span>
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Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job‐related factors and activities

G. George Panigyrakis; G. Athanasios Poulis
View articletitled, Men and women as public relation managers in Greece and Turkey<span class="subtitle-colon">: </span><span class="subtitle">A comparison study of background variables, job‐related factors and activities</span>
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Guest editorial

Guest editorial

Ioanna Papasolomou
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