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From funnels to feedback loops: rethinking customer-centric digital marketing with AI and behavioural psychology in new ventures

Dario Natale Palmucci, Fauzia Jabeen, Gabriele Santoro

EuroMed Journal of Business 1–14.

https://doi.org/10.1108/EMJB-05-2025-0199

Published: 31 October 2025

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Journal Articles

How do platform-based business models create competitive advantages by saving time for users?

Gabriele Santoro, Fauzia Jabeen, Ciro Troise

EuroMed Journal of Business (2025)

https://doi.org/10.1108/EMJB-02-2025-0047

Published: 04 June 2025

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Journal Articles

Customer insights in the digital era: a mixed-method approach to understanding e-service interactions

Dario Natale Palmucci, Fauzia Jabeen, Gabriele Santoro

EuroMed Journal of Business (2026) 21 (1): 24–49.

https://doi.org/10.1108/EMJB-03-2024-0065

Published: 14 August 2024

View article titled, Customer insights in the digital era: a mixed-method approach to understanding e-service interactions

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Journal Articles

Unpacking stakeholder relationship management in the public and private sectors: the comparative insights

Zhanna Belyaeva, S.M. Riad Shams, Gabriele Santoro, Balakrishna Grandhi

EuroMed Journal of Business (2020) 15 (3): 269–281.

https://doi.org/10.1108/EMJB-06-2019-0085

Published: 31 July 2020

View article titled, Unpacking stakeholder relationship management in the public and private sectors: the comparative insights

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Journal Articles

Open innovation practices and related internal dynamics: case studies of Italian ICT SMEs

Gabriele Santoro, Alberto Ferraris, Daniel John Winteler

EuroMed Journal of Business (2019) 14 (1): 47–61.

https://doi.org/10.1108/EMJB-05-2018-0031

Published: 20 March 2019

View article titled, Open innovation practices and related internal dynamics: case studies of Italian ICT SMEs

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From funnels to feedback loops: rethinking customer-centric digital marketing with AI and behavioural psychology in new ventures

How do platform-based business models create competitive advantages by saving time for users?

Customer insights in the digital era: a mixed-method approach to understanding e-service interactions

Unpacking stakeholder relationship management in the public and private sectors: the comparative insights

Open innovation practices and related internal dynamics: case studies of Italian ICT SMEs

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