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Leonidas Hatzithomas
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Journal Articles
Real talk or posed shots? Unpacking GenZs reaction to candid vs curated brand posts on BeReal
Open Access
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (5): 96–116.
Published: 27 February 2026
Includes: Supplementary data
Journal Articles
Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025) 20 (3): 800–817.
Published: 16 April 2024
