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Ram Herstein
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Journal Articles
Framing and involvement effects on consumers’ brand choice
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2013) 8 (2): 117–133.
Published: 12 July 2013
Journal Articles
Need for cognition as a predictor of store brand preferences
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2012) 7 (1): 54–65.
Published: 27 April 2012
Journal Articles
The enigma of private brands in the emerging Mediterranean countries: The case of Israel
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2010) 5 (1): 5–19.
Published: 18 May 2010
