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Journal Articles

Fragrances' luxury brand extension: consumer behaviour and influences

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Jose Figueiredo, Vasco Eiriz
Journal: EuroMed Journal of Business
EuroMed Journal of Business (2021) 16 (2): 241–258.
https://doi.org/10.1108/EMJB-04-2020-0038
Published: 04 August 2020
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