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Does prior trust work as a buffer? Examining the impact of perceived betrayal on customer responses to a double deviation

Azza Temessek Behi, Norchene Ben Dahmane Mouelhi, Walid Chaouali

EuroMed Journal of Business (2024) 19 (1): 138–153.

https://doi.org/10.1108/EMJB-01-2023-0032

Published: 14 November 2023

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