...Rui Carlos Estrela; Francisco Costa Pereira; Jorge Bruno Ventura Purpose – The purpose of this paper is to intend to understand how children organize their representational heritage of brands and what influences they may have had to build it. Design/methodology/approach – The authors...

...Balakrishna Grandhi; Jyothsna Singh; Nitin Patwa Purpose A retail brand is an asset of value to the stakeholders. Nurturing it enhances quality and stability of earnings. Franchising it across emerging countries provides an opportunity for growth. The challenge, however, is to ensure...

...Ram Herstein; Kalanit Efrat; Eugene D. Jaffe Purpose The aim of this paper is to discuss the import of private branding strategy for retailers, manufacturers and customers. It seeks to focus on private branding strategies in the emerging MEDA markets, and, using Israel as a case study, aims...

...Ioanna Papasolomou; Alkis Thrassou; Maria Teresa Cuomo; Gerardo Metallo; Debora Tortora; Mario Testa; Philip J. Kitchen Purpose The purpose of this paper is to stimulate reflection on the concept of Mediterranean brands, to map and qualify their specific genetic make up and their influence...

...Rudi Kaufmann; Shlomo Tarba; Claude Chailan Purpose This research aims to clarify the nature of the links between brand architecture and brands portfolio. Although these two themes have been the focus of significant research, the question of a link between the two concepts has not truly been asked...

...Esen Gürbüz Purpose The purpose of this paper is to build and test a model of the impact of a store brand name on perceptions of service quality and on customer satisfaction, the latter being the driver of perceived quality or at least a key determinant. It also aims to examine the role of all...

...T.C. Melewar; David Hayday; Suraksha Gupta; Geraldine Cohen Purpose The purpose of this paper is to examine whether or not EU enlargement would cause companies to standardise their brand portfolios and the brands they offer, between Eastern and Western Europe. Design/methodology/approach...

...Hans Ruediger Kaufmann; Susanne Durst Purpose The contribution of the present research and aim of the present paper is a provision and discussion of eclectic interdisciplinary concepts constituting a body of knowledge for developing and managing inter‐regional brands, hence contributing to closing...