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Keywords: Candid posts
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (5): 96–116.
Published: 27 February 2026
... and curated brand posts. Candid posts are defined by minimal editing, real-time capture, unfiltered visuals and contextual immediacy (Snyder, 2023). They exhibit low editorial control, are captured in the moment and often depict users' mid-activity, unposed and seemingly unaware of the camera's gaze (Berger...
Includes: Supplementary data
