Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Generation Z
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Real talk or posed shots? Unpacking GenZs reaction to candid vs curated brand posts on BeReal
Open Access
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (5): 96–116.
Published: 27 February 2026
...Maria C. Voutsa; Yioula Melanthiou; Leonidas Hatzithomas; Nicolas Tsapatsoulis Purpose This study explores how brands can engage Generation Z on BeReal, a social media platform praised for its authenticity. It examines (1) the psychological drivers of GenZ's platform engagement and (2) how...
Includes: Supplementary data
Journal Articles
Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2024) 19 (1): 21–45.
Published: 14 September 2023
...Paula Rodrigues; Ana Sousa; Ana Pinto Borges Purpose The aim of this study is to evaluate the implicit and explicit attitudes of Generation Z (Gen Z) individuals toward the experience of visiting and getting to know traditional or virtual museums. Design/methodology/approach Two studies were...
