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Keywords: Involvement
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Journal Articles
Framing and involvement effects on consumers’ brand choice
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2013) 8 (2): 117–133.
Published: 12 July 2013
...: message framing of the choice as either gain or loss of money or quality, consumer involvement, and consumers’ perceived monetary and quality gains. Design/methodology/approach In all, 837 participants from Portugal, Turkey, and Israel were randomly assigned to a positively or negatively framed...
