... management and buying behaviour by providing a better understanding of attitudes and influences towards the use of fragrances. This research recognizes the importance of a brand extension strategy for luxury brands, especially in the case of fragrances. Marketing strategy Branding Luxury Brand...

... Willingness to pay Marketing strategy Farm business Intention to participate Local brand M31 Q13 Q17 Lassoued and Hobbs (2015) found that brand trust is positively associated with consumer confidence in brand quality and safety, which leads to brand loyalty, while Bruwer and Johnson (2010...

... Brands Brand management Brand identity Marketing strategy International companies are no longer concerned solely with the management of the brand in and of itself. This is because amongst the most relevant problems referring to brands, a majority of them relate to the management of a multi...