... different types of brand posts affect advertising outcomes. Design/methodology/approach A multi-method approach was employed in two empirical studies. Study 1 surveyed 208 GenZ users to test the psychological mechanisms (e.g. narcissism and brand selfies) driving self-brand connection. Study 2...

...Bentaleb Dorsaf Purpose This study explores the relationship between corporate social responsibility (CSR) performance and financial performance (FP) in French-listed companies, focusing on the moderating role of CEO narcissism. It aims to offer new insights into how CSR affects FP and how...

...Simona Leonelli Purpose The paper explores the role of narcissism on entrepreneurs' decisions in terms of organizational choices, discussing gender differences. The aim relies in the influence that entrepreneurs' personality, capabilities and cognitive orientation have in the creation...