... engagement. In fact, customer engagement can be considered as the level of a customer's physical, cognitive and emotional presence in the relationship with a service organization (Brodie et al., 2013). Customer engagement E-service platform Online comments Online reviews...

...Mohamed A. Khashan; Mohamed A. Ghonim; Mariam Ashraf Aziz; Thamir Hamad Alasker; Mohamed M. Elsotouhy Purpose The current study used the Stimuli-Organism-Response (S-O-R) paradigm to analyze value co-creation and customer gratitude influence on hotel guests' online reviews. It also examines...

...Muhammad Asghar Ali; Ding Hooi Ting; Muhammad Umer Azeem; Amir Zaib Abbasi Purpose This paper aims to investigate the impact of perceived usefulness of online reviews and crowd cues on restaurant selection. In addition, the authors also examine the moderating role of perceived crowding and gender...