... to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . BeReal Generation Z Brand selfies Narcissism Ad recognition Ad irritation Candid posts Product involvement Purchase intention Social media marketing...

...., 2006 ; Belanche et al., 2020a). Moreover, the study by Fang et al. (2014) confirms that satisfaction with the product will lead to repurchase intentions which are behavioral loyalty intentions. Online consumer behavior Facebook advertising Social media marketing Brand...

...). RQ1. What are the approaches of a successfully engaging DST video that can be used universally by strategists and social media managers? Social media marketing Engagement Facebook Digital storytelling Social media management Digital discourse analysis Unforeseen online...