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Keywords: UTAUT
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (5): 148–167.
Published: 22 May 2026
... of the Unified Theory of Acceptance and Use of Technology (UTAUT) is applied, which also includes trust, personal innovativeness (PI) and willingness to pay. The data are analyzed using Partial Least Squares Structural Equation Modeling. Findings The findings indicate that effort expectancy, facilitating...
Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–22.
Published: 19 May 2026
.../methodology/approach An extended “Unified Theory of Acceptance and Use of Technology” (UTAUT) model, incorporating human factors such as “technological competency” of IT staff and staff IT skills and knowledge, was tested. Survey data were collected utilising a convenience non-probability sampling technique...
Journal Articles
The moderating role of user skills in consumers' adoption of smart home speakers in emerging markets
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025)
Published: 01 July 2025
... on the Unified Theory of Technology Acceptance and Use of Technology (UTAUT), we propose a theoretical model to ascertain the determinants impacting the continuance intention to utilize smart home speakers, as well as the moderating role of user skills. Design/methodology/approach A survey was conducted...
