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Considers a neglected aspect of UK industrial relations. The effectiveness of earlier codes of practice is assessed according to various criteria: a thorough creative process; a high degree of consensus; and supporting institutions. These criteria are then used to gauge the potential impact of the 1999 Code on Age Diversity. The code’s non‐statutory basis is considered to have drawbacks which outweigh the merits. In consequence, it is contended that the code’s impact is likely to be small.

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