... proneness as a moderator to explain the relationship between perceived value and continued intention. Design/methodology/approach A cross-sectional survey was conducted with 240 FDA users, adapting a questionnaire from previous studies and measuring responses on a five-point Likert scale. The data...

... (perceived enjoyment, perceived value and customer satisfaction) among two Arab countries. Data was collected from Kuwait (n = 1,132) and the UAE (n = 190). Different statistical analyses and structured equation modeling-based analysis of moment structure are used to test the robustness...

...) and after (n = 138) COVID-19 situation in the over-the-top (OTT) platforms setting through purposive sampling was analyzed using partial least square structural equation modeling (PLS-SEM). Findings The study elucidates that customer perceived value (utilitarian and hedonic values) impacts...

... 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand trust Brand love Uncertainty Perceived value Religiosity Brand experience Brand personality Technological uncertainty While the existing literature on branding has looked...

... was used for data analysis. Findings In this study, nine hypotheses were examined and tested. The results of the path analysis indicated that factors such as perceived value, knowledge about customer, satisfaction, perceived quality, knowledge for customer and knowledge about customer had the most...