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Keywords: Service quality
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Journal Articles
Building students' attachment strength with higher education institutes using intangible resources: role of institutional branding
Available to Purchase
Higher Education, Skills and Work-based Learning (2023) 13 (3): 528–559.
Published: 22 May 2023
... the mediating role of brand management aspects. Findings The study reveals that brand image plays highest mediating role among all aspects of brand management. HEIs need to enhance service quality because brand image carries the highest influence of service quality on attachment strength. Similarly, brand...
Journal Articles
Integrative conceptual framework of student loyalty, service quality, e-service quality and university image in open and distance learning
Available to Purchase
Higher Education, Skills and Work-based Learning (2023) 13 (3): 560–574.
Published: 05 May 2023
...Yon Rosli Daud; Mohd Rushidi Mohd Amin Purpose The aim of this study is to examine the relationship between the determinants of student loyalty, i.e. service quality, e-service quality and university image in open and distance learning (ODL) based on the theory of reasoned action, in more...
