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Purpose

This article studies how Barclays began the Africa segment of the business.

Design/methodology/approach

This article was prepared by attending a presentation by William Gibbon at the European HR Directors Summit, and a subsequent interview with Mr Gibbon, both in September 2005.

Findings

Barclays had a mission on their hands to turn Barclays Africa into a viable part of the business, whilst taking into account the third world surroundings they were working in. The article explains how they have achieved this.

Originality/value

Provides strategic insights and practical thinking that have influenced Barclays Africa.

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