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Purpose
This article studies how Barclays began the Africa segment of the business.
Design/methodology/approach
This article was prepared by attending a presentation by William Gibbon at the European HR Directors Summit, and a subsequent interview with Mr Gibbon, both in September 2005.
Findings
Barclays had a mission on their hands to turn Barclays Africa into a viable part of the business, whilst taking into account the third world surroundings they were working in. The article explains how they have achieved this.
Originality/value
Provides strategic insights and practical thinking that have influenced Barclays Africa.
© Emerald Group Publishing Limited
2006
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