Making Honda a fit for Gen-Y (sales training)
Making Honda a fit for Gen-Y (sales training)
Durett J. Training (USA), June 2006, Vol. 43 No. 6, Start page: 44 (3 pages)
Purpose – Describes the training that Honda has developed for the sales people in the USA who will be selling the Fit, the company’s new entry-level vehicle. Design/methodology/approach – Explains the content of the training, particularly the video showing interviews with five people who are likely customers for the Fit and who describe their reaction to the car and their experience of buying cars, the workshops in which the video was discussed,and the workshop in which the sales people were able to look at and drive the Fit and the cars of Honda’s competitors. Findings – Argues that the training programme was successful in engaging the salespeople and helping them to understand how to promote the car to potential customers.Originality/value– Cites the training as being a good example of sales training.Reference:35AU101
Keywords: Automotive industry, Sales training, Training methods,United States of America
