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Volume 12, Issue 1
1 January 2004
Human Resource Management International Digest Cover Image for Volume 12, Issue 1
Viewpoint| January 01 2004

Project management gives BAT a boost: Program approach pioneered in Middle East now operates across the world

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7166
Print ISSN: 0967-0734
© Emerald Group Publishing Limited
2004
Human Resource Management International Digest (2004) 12 (1): 21–23.
https://doi.org/10.1108/09670730410516416

Moving from hierarchical management with annual reviews to a program and project‐management approach has helped the mighty British American Tobacco (BAT) to gain market share in 13 Middle Eastern countries.

Keywords: Project management, Tobacco, Career development, Training
© Emerald Group Publishing Limited
2004
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