Aims to describes how UK bakery Bells of Lazonby teamed up with a housing association to create more affordable housing in its local community.
Uses information from the company's managing director, who chairs the Cumbria Rural Enterprise Agency and is working to increase the number of affordable homes in the countryside as part of an initiative headed by the Prince of Wales.
Reveals how the initiative – which is not limited to Bells of Lazonby employees, but also covers potential owners either working in the village, with children attending the village primary school, or originally born in the village – has helped young people and those on lower incomes to settle in the area.
Through achieving a better balance between housing availability and the demand for housing, Bells of Lazonby benefits directly and indirectly from the retention of local talent and a local workforce that helps to create a productive “buzz” in the workplace.
Describes an innovative solution to a significant HR problem.
