Diamond “ambassadors” add sparkle to sales at Ernest Jones: Workshop with international experts gives employees the “bug”

Describes award‐winning training that has boosted diamond sales at UK jeweller Ernest Jones.

Draws on information provided in the company's submission to the UK National Training Awards.

Reveals that the training for 20 Ernest Jones diamond advisers has increased staff knowledge, boosted their passion for diamonds and increased their ability to sell higher value diamonds.

Analysis of 12 weeks' trading of stores after the first ten staff completed the training showed that diamond sales increased by 3.5 per cent.

Reveals that Ernest Jones had limited scope for expansion; the training played a key role in helping the company to make its current space “work harder”.