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Purpose

Explains and analyzes community‐based corporate knowledge sharing and organizational learning, the actual use of communities in Hewlett‐Packard Consulting and Integration, and their role in advancing and making the most of knowledge.

Design/methodology/approach

Draws on interviews with top executives, middle managers and employees.

Findings

Identifies an effective approach to community‐based knowledge sharing and organizational learning at Hewlett‐Packard Consulting and Integration Japan's learning communities.

Practical implications

Shows that IT‐based knowledge‐management tools cannot substitute for rich human interaction. This also implies that communities should not become too big, because face‐to‐face communication between all members will barely be possible.

Originality/value

Presents a real‐life example of an effective community at the case study organization.

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