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Purpose

– Describes how Nottingham Business School has teamed up with Boots UK to help to develop the retailer's management and leadership skills.

Design/methodology/approach

– Details the reasons for the diploma qualification, the form it takes and some of the outcomes it is achieving.

Findings

– Explains that the course modules contribute to the delegate's understanding of retail and customer loyalty and give a wide understanding of business in general while contributing to the development of world-class people and, more specifically, leaders of the future.

Practical implications

– Reveals that each module has a business owner from Boots UK who works with a university tutor to ensure that the content is tailored to the company's and delegates' needs.

Originality/value

– Gives the inside story of a leadership qualification that is tied closely to the work environment.

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