– The purpose of this paper is to identify the steps taken by human resource (HR) managers at India’s Yes Bank to enhance employee retention and to create an environment conducive to growth.
– Information gathered from semi-structured interviews has been presented.
– This paper reveals how Yes Bank has transformed its working environment through innovative HR practices.
– The approach adopted by an emerging Indian bank to address various HR issues has been detailed, and it is shown how the bank responded to changes and challenges in the internal and external environments.
– This paper explains that Indian banks are about to come under increasing competitive pressure, as limits on foreign direct investment are relaxed.
– This paper provides plenty to interest practicing managers, researchers and students in HR management, organizational behavior and industrial relations.
