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Purpose

– The purpose of this paper is to discuss how to foster organizational–citizenship behavior (OCB), which offers benefits including improved competitive advantage and employee welfare.

Design/methodology/approach

– This paper defines OCB, discusses its benefits and limitations and offers advice on interventions.

Findings

– It is argued that enhanced OCB can significantly improve organizational performance and employee well-being.

Practical implications

– A framework that could help companies to implement OCB, while recognizing that the circumstances of every business are different has been set out.

Social implications

– This paper reveals why OCB is less common among the millennial generation.

Originality/value

– OCB as a tool to boost employee motivation and to breach the gap created by the disappearing traditional employer–employee psychological contract has been presented.

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