Sweet revenge (corporate revenge)
Sweet revenge (corporate revenge)
McGregor J. Business Week (USA), 22 January 2007, No. 4018, p. 64 (6 pages)
Purpose – to explore the causes and motivations behind corporate revenge. Design/methodology/approach – examines how corporate competition can be driven by the need for revenge and the desire to get even; illustrates with a number of corporate examples; quotes behavioural economists and psychologists. Looks at how spurned chief executives have sought revenge by turning around a struggling competitor; presents examples and identifies those that have successfully plotted their return. Highlights how past over executives can also seek retribution, cites the case of Joseph Galli at Black & Decker Corp. who was thwarted from getting the chief executives’ job and has made it his life’s goal to build a successful rival that can challenge Black and Decker. Provides a number of brief corporate revenge case studies; interviews Robert J. Beis, co-author of a paper on revenge in the workplace. Originality/value – presents a number of corporate examples of corporate revenge.ViewpointReference 36AE714
Keywords: Chief executives, Competitive strategy, Management attitudes, Managerial strategy
