GM dealer training goes global (General Motors)
GM dealer training goes global (General Motors)
Zonneveld J. T+D (USA), December 2006, Vol. 60 No. 12: p. 47 (3 pages)
Purpose – describes how General Motors Africa and Middle East trains the dealers who sell and repair its cars to ensure that they meet the company’s performance standards. Design/methodology/approach – outlines the challenges of providing dealer training across such a large region and explains how and why the training is targeted to meet local needs. Focuses on the learning management system that provides tools to help dealerships manage the training of their staff and enables General Motors to monitor the training that is undertaken. Findings – underlines the contribution that the learning management system makes to General Motors being able to provide locally-responsive training that will ensure that dealers provide consistent levels of service. Originality/value – gives an example of how a major multinational automotive company provides training to dealerships in remote areas of the world.ViewpointReference 36AE266
Keywords: Africa, Automotive industry, Multinationals, Training,Training techniques, United States of America
