HRs new edge (Wilkinson Sword and Energizer merger)
Article Type: Abstracts From: Human Resource Management International Digest, Volume 17, Issue 3
Crush P.Human Resources (UK), July 2008, Start page: 22, No. of pages: 2
Purpose – Presents an interview with the European HR Director of Energizer (battery manufacturer) on the integration of HR following its merger with Wilkinson Sword. Design/methodology/approach – Notes why the merger took place, his early involvement and why it took four years after the merger for HR integration to take place. Describes the company’s people strategy with its five main themes of capability, people, reward and recognition and culture and leadership. Looks at how he has introduced motivation and brand communication initiatives. Shows how measurement has confirmed the success of these programmes. Findings – Points out that the integration of HR following on from a merger can take time. Originality/value – Illustrates the strategies behind post-merger integration.ISSN: 0964-8380Reference: 38AC343
Keywords: Energizer, Human resource management, Mergers and acquisitions, United Kingdom, Wilkinson Sword
