Business as a way of life

What part has work to play in a total life style? Conventional economists, now as in the past, tend to answer this question by saying that the purpose of work is to provide the worker with his livelihood in strictly economic terms. Today this view is being questioned and as jobs in paid employment become increasingly scarce the questionning increases too. And so a movement is gaining strength which seeks a new interpretation of the part to be played by work in an integrated life pattern. In the world at large this movement is huge and extremely varied, though relatively unrecognised. We asked Ronnie Lessem of the City University Business School and its Enterprise Development Unit, Urbed, to take readers for a brief excursion into this region of tomorrow's world.