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To the Western businessman, negotiating with the Japanese seems fraught with difficulties. So a computer simulation was designed to capture some of the main dimensions of the negotiation process, and used to explore the reactions of Western managers to a typical Anglo‐Japanese negotiation situation. The imaginary scenario is described, and then the simulation itself in some detail. At the end, the “communication competence” of each participant is assessed.
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© MCB UP Limited
1987
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